Media literacy 101, part 2, The author

In this chapter I will present the reader with a number of ways we can approach the concept of the author, and how to critically deconstruct and analyze it. All the methods I mention here are viable and used in media and art analysis. I will present the various methods in a rough historical order.

Note that, just as my other texts in this series, this chapter is simply meant as an introduction to the topic, and a way to start learning more about the media we all love to enjoy.

The scribe and the codex

Without going too far back, but still getting some context to the rest of the text, I will start by quickly describing how scribes worked in medieval Europe and how these scribes created their codexes, texts created to be specifically made for a single customer’s needs. A scribe was foten, but not always employed by a monestary, and were tasked to copy texts for reditrtbuition and selling. Some texts were copied as is, but many texts were made out of materials from various diferent texts, to create compilations of certain topics.

These compilations of knowledge could contain anything from poetry, to history and philosophy and alchemy. It was not uncommon for historical or mythical events to be subtly changed to give the contractor’s family a bigger role in the commissioned version.(Woodmansee, 1994). More importantly were these books seen as objects in and of themselves Many of these texts that were sold, were carefully and lovingly edited and decorated by the scribe or one of the scribes colleagues. These codexes as a result were created as unique one of a kind items.  These items were created in a communal setting, with a clear tradition and history behind their creation (Barthes, 1968).

There were of course well known named authors and scholars in medieval and renaissance Europe, though much less before the introduction to the printed word. These writers would publish under their own name, and have their works copied and circulated by the above mentioned scribes. Attributing one’s findings and research to a more well known, or even mythical figure was also far from unheard of either

I bring this up primarily as a background for what we will discuss later on in the chapter, that what we imagine as the writer and the artist is a relatively new invention all things considered. What is of most import to this discussion is the fact that the author, creator of the text, and the text itself was not nearly as closely entwined as they are today.

The genius and the craftsperson

During the late medieval and renaissance period, a new image of the creator and artist started to arise. The individual changed from a craftsperson that has worked within a tradition of art and craftsmanship to create singulair items, into a genius creaing series of texts or works. This new creative figure worked in isolation, and whatever they created, was from their own mind, or divine inspiration. This is in stark contrast to the more collectively driven bardic and craftsman traditions of past artistic endeavors (Barthes, 1968).

Ownership of the art also moved from the owner of the piece, to the originator of said piece. This has a number of reasons, as well as ramifications, but we are interested in two of these today, intellectual property rights, and canon forming (Barthes, 1968).

By strengthening the image of the writer as a genius, of one with almost divine inspiration, could works be more tightly tied to them. This meant that a specific work of art was seen as the unique and singulair creation of the genius artist, rather then the continuation of a comunal tradition. By tying the work to a singular person, can more strict control over production and distribution be justified (Barthes, 1968, Woodmansee, 1994). The elevation of the creator of art, from a mere craftsperson to one of an artist and genius also helped funding in a landscape where patronage from wealthy nobles and business men became less and less available.

The author and their environment

We would today argue that no creator exists in a vacuum, and this approach aims at understanding the text and the creator from their contemporary history. Every written word can, acording to this methond be placed within a certain context, that can, at least partly explain why the work turned out the way it did. J.R.R Tolkien’s works can for example be contextualized by his dramatic experiences fighting in world war 1, where he got a first hand experience of the brutal war machine.

We must always be weary in that when making these sorts of analyses we can not fully escape our own biases. Our knowledge and lived experiences will inevitably lead us to focus on certain aspects of the author’s experiences over others. With that said, a thorough investigation, and immersion into the context of a work’s creation, can open up a more rich and detailed understanding of the text you are taking in.

“Death of the author”

The phrase “Death of the author” refers to an essay by French literary scientist Roland Barthes (1915 – 1980) by the same name . This essay formed the basis of a new form of  analysis that discards the agency and creative power of the writer, in order to move the text to the forefront of the analysis. The arguments layed forward, and that are often used in modern literary criticism can be laid out like this. The authorial intent of a text can take two forms. They can either:

a) Be apparent in the text, and as a result, it would be pointless to ask the author, since the reader can discern it themselves.

b) Not apparent in the text, and as a result, was the author unable to bring forth their intention, and as a result, it is not relevant to the text.

This removes the focus of analysation and interpretation from the author, and moves it to the reader themselves. No longer would the writer have the utmost say in what and how their works conveyed (Barthes, 1968. Woodmansee, 1994). These ideas tie closely into the idea of sender-message-receiver I discussed in the previous chapter.

To give a practical example. Will Wright, the creator of the series of video games, the Sims has argued that he did not create the game The Sims 1 in order to parody the modern American dream. I would argue, and many others have, that this is just what Will Wright did. I would argue that the focus on the acquisition of material things, chasing careers, and eventually owning the biggest house on the block, neatly transfers into a cynical, if lighthearted take on the capitalist American dream.

This method does have several advantages, primarily by removing anything between you as a reader, and the text itself, at least for as far as that is possible. I want to once again reiterate that allowing yourself to take the author, and their lived experiences into account, will also equally lead to interesting discoveries about the text in question.

Final thoughts

I have with this chapter presented a few ways one may look at the concept of the author and how we might understand them in relation to their work. The author has in this text gone from being a craftsperson or the creation of a text, to isolated genius, to being a genius that wads non the less influenced to their environment, to once again stepping down and giving the text the ultimate center stage.

All these methods do have their uses, and I wish that my readers will see these, not as competing theories, but rather as tools that can be applied to different problems when it comes to thinking about art and media. In the next chapter we will add even more tools to this theoretical toolbox.

Sources and further reading 

Barthes, R. The Death of the Author 1968 – University Handout

Woodmansee, M. (1994). The author, Art, and the market: Rereading the history of aesthetics. Columbia University Press.

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